5 Best Hotel Revenue Management Books for Beginner and Advanced Levels

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The hospitality industry is always moving forward, shifting paradigms and adopting new technologies to streamline hospitality operations. Many hotel owners and managers turn to online resources to keep up with the developments and discover the best practices in hotel revenue management.

The books should not be disregarded, though. They offer many valuable insights and tips on how to improve revenue management strategies, including pricing, occupancy rates, and hotel sales.

But which ones among the many hotel revenue management books are worth your while? Below you will find five hotel revenue management books we’ve read and our input on each one of them.

Revenue Management: Maximizing Revenue in Hospitality Operations, Second Edition

Book author: Gabor Forgacs

First edition date: April 1, 2010

Number of editions: 2

Goodreads.com rating: 3.8/5

Amazon rating: 5/5

Price on Amazon: $82.95

Revenue Management: Maximizing Revenue in Hospitality Operations, Second Edition

Description

Revenue Management Maximizing Revenue in Hospitality Operations is a great read. It will help you grasp the basics of different revenue management concepts. You will be able to learn the differences between strategic and tactical revenue management. The book also outlines the proper management practices to implement as soon as you are finished reading.

👍 Why We Choose It

We choose this book because it doesn’t only offer actionable information to hotel managers and owners. The latest edition also includes the current challenges revenue managers face. You will also see what big data and market intelligence are and how to use them to increase your profitability.

👎 Things We Don’t Like

We are talking about a textbook here. Although it provides valuable information, the book was not fun to read. It’s more tailored to absolute beginners and people who are used to studying from textbooks.

Revenue Superstar!: The Simple Rules of Hotel Revenue Management

Book author: Johan Hammer

First edition date: July 14, 2016

Number of editions: 2

Goodreads.com rating: 3.61/5

Amazon rating: 4/5

Price on Amazon: $12.99

Revenue Superstar!: The Simple Rules of Hotel Revenue Management

Description

This book comes from Johan Hammer, who spent over ten years in the hospitality industry providing revenue management consulting services. The book aims to help anyone become a revenue superstar. It does it by delivering unique insights of a person that spent countless hours as a Revenue & Distribution Specialist. It provides practical advice and tips on how to improve revenue management processes.

👍 Why We Choose It

The reason we chose this book is that it was fun and engaging to read. But more importantly, the author selflessly shared the resources, including tools and courses readers can use to become even better at revenue management.

👎 Things We Don’t Like

We don’t like that this only covers an introduction to revenue management and barely touches on big data and data analysis which are becoming more important in revenue management than ever.

Hotel Revenue Management: Factors to Consider When Pricing Your Room Nights

Book author: Shane Lambert

First edition date: June 17, 2014

Number of editions: 1

Goodreads.com rating:  2.25/5

Amazon rating: 4/5

Price on Amazon: $5.99 (Only Kindle edition available)

Hotel Revenue Management Factors to Consider When Pricing Your Room Nights

Description

This book outlines the most important factors to consider when working on your pricing strategy. The author strongly advocates abandoning obsolete practices in the tourism industry, such as qualitative assessments and subjectivity. Instead, he suggests that revenue managers use the newest and more accurate methods to get better insights and offer the most profitable yet attractive prices.

👍 Why We Choose It

We choose this read because it is a very short publication, and you will be able to read it in an hour or two. Still, it provides actionable information which you can immediately put to use.

👎 Things We Don’t Like

We don’t appreciate that the author states the facts without providing evidence or data to support his claims.

Evolving Dynamics: From Revenue Management to Revenue Strategy

Book author: Kathleen Cullen

First edition date:  2015

Number of editions: 3

Goodreads.com rating: 5/5

Amazon rating: Unrated

Price on Amazon: $120

Evolving Dynamics From Revenue Management to Revenue Strategy

Description

Kathleen Cullen shines a new light on the part revenue optimization plays in revenue strategy. The book outlines all the factors that affect revenue optimization. Furthermore, the book contains the latest information on revenue optimization strategies, best practices, and principles. If you are interested in passing the CRME certification exam, this book is a must-have as it is the official study guide for the exam.

👍 Why We Choose It

Among all hotel revenue management books, this one is perhaps the most complete book on revenue management. It explores a wide variety of topics emphasizing a more holistic approach to total asset optimization.

👎 Things We Don’t Like

The author jumps straight into revenue management using niche terminology, making it hard for beginners to use it. This is probably one of the best hotel revenue management books for advanced levels.

Revenue Management for the Hospitality Industry

Book author: David K. Hayes, Allisha Miller

First edition date: October 19, 2010

Number of editions: 3

Goodreads.com rating: 3.56/5

Amazon rating: 4.5/5

Price on Amazon: $47.81

Revenue Management for the Hospitality Industry

Description

This book is an introduction to revenue management in the hospitality industry. It offers a unique read because it outlines the best practices in the field and some practical examples. The book is written for students who already know the hospitality industry basics.

👍 Why We Choose It

We choose it because the authors provided a case example that goes throughout the entire book. It showcases how different revenue management practices and principles affect the outcome of a particular revenue management strategy.

👎 Things We Don’t Like

The book barely touches on the advanced and more up-to-date revenue management principles and practices. But given that it is a 10-year-old book, it’s not something that you should expect to find in it.

The hotel revenue management books we outlined can help you propel your revenue management career, increase your hotel profits, and become more competitive in your market. We made sure to include both books for beginners and savvy hotel revenue managers.

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Graduated from Standford University, Arielle has over 5 years of experience in the Hospitality industry. She holds an MBA in business administration from the IDC Herzliya, Israel. She currently works as Account Manager at Upstay, building and maintaining strong, long-lasting customer relationships. She is deeply passionate about helping hoteliers unlock significant new revenue streams from unsold premium inventory.

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